Air Canada chooses Traverse to power corporate direct booking

Air Canada selected Traverse to support direct booking for corporate travelers through its digital channels, including the new Air Canada Embarq self‑service platform for Canadian SMEs and nonprofits.

Traverse will enable direct booking in both managed and unmanaged corporate travel environments, adding Air Canada to a list of airlines such as Aeromexico, Alaska Airlines, Hawaiian Airlines, American Airlines, Delta Air Lines, United Airlines and WestJet that already use Traverse solutions.