SAS launches new brand platform "Scandinavian as Standard"

SAS introduced a new brand platform and tagline, Scandinavian as Standard, to mark its 80th anniversary, with the campaign launching last week.

Executive Vice President and Chief Commercial Officer Paul Verhagen said the airline is shaped by Scandinavian values such as curiosity, trust and collaboration, while Head of Brand Johanna Gustafsson noted the campaign highlights how many admired aspects of Scandinavia are considered standard locally; the campaign was developed with Ogilvy.