Southwest Airlines launches ChatGPT plugin for flight search

Southwest Airlines introduced a plugin for ChatGPT that allows travelers to discover and search for its flights, marking the first step of a phased AI‑powered booking approach with OpenAI and Amazon Web Services.

The airline says the tool aims to give customers a simpler, more direct path from inspiration to search to booking options, and plans to add further AI features over time, though it has not confirmed whether flights can be booked directly in chat. Executives highlighted the initiative as a test of AI innovations and a move toward a secure, scalable foundation for faster feature development.