Booking.com survey shows travelers favor emotions and unconventional trips

Booking.com released its 2027 travel predictions showing that 81% of travelers would choose a destination based on how they want to feel rather than where they want to go. 76% would use a tool that recommends destinations based on emotional state. 65% are interested in paranormal travel experiences.

77% of global travelers are interested in a vacation that is completely out of character, and 36% want to surprise friends and family with their travel choices. 61% of parents want child‑free trips to spend more on themselves, while 50% have reconsidered who to invite on a trip because of spending differences. 48% are open to seeking contact with someone on the "other side".