Priceline releases 2027 travel trends report highlighting cost‑driven destination choices
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Priceline announced its 2027 "Where to Next?" Travel Trends Report on 13 October 2026, identifying eight trends, changing behaviours and destinations for the coming year. The report, developed with Current Forward, is based on an online survey of 3,000 U.S. adults conducted in August 2026 and a supplemental viral‑food survey of 2,000 adults in September 2026, plus Priceline’s own search and pricing data from May 2025‑May 2026.
Seventy percent of respondents said they choose a destination based on how far their money will stretch, while 65 percent have used savings from a great deal to upgrade their travel experience.
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