Skyscanner survey reveals Italian travel preferences and price‑sensitive behavior for 2027

Skyscanner released its Travel Trends 2027 survey, which sampled 28,000 global travelers, including 1,000 respondents from Italy.

Among Italian respondents, 40% plan to visit historical attractions, 36% intend to go to museums and galleries, and 33% say they want to unplug, while 30% of all respondents said they changed destination to benefit from a favorable exchange rate and 43% visited a destination or store in the past year to purchase a specific exclusive item.