Malta Tourism Authority and Trip.com Group sign three‑year MOU at WTTC Summit

On 12 October 2026 the Malta Tourism Authority and Trip.com Group signed a 2026–2029 Strategic Cooperation Memorandum of Understanding at the WTTC Global Summit in Valletta, aiming to deepen partnership in destination promotion, tourism product diversification and sustainable tourism.

The agreement follows a reported 60 % growth in inbound travel bookings to Malta, with the authority targeting China as its most important emerging market and planning to raise the share of arrivals from outside the EU to 40 % within the next decade.