Incognito browsing rarely alters airline ticket prices
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A study of over 130,000 queries to 25 airline websites found that 88% of searches in incognito mode showed the same price as regular browsing, indicating that private browsing does not lower airfare.
Incognito searches produced a cheaper fare in about 7% of cases and a more expensive fare in about 5% of cases, while geography, not browsing history, influences price differences such as a fare to Gaborone varying between the United States and Botswana; fares shift to higher classes once the cheapest class sells out.