Malta Tourism Authority signs three‑year MOU with Trip.com Group at WTTC Summit

The Malta Tourism Authority and Trip.com Group signed a 2026‑2029 Strategic Cooperation Memorandum of Understanding on 12 October 2026 during the World Travel & Tourism Council Global Summit in Valletta.

The agreement aims to promote Malta as a global destination through destination promotion, tourism product diversification and sustainable tourism, with a focus on attracting high‑value travellers from China and other Asian markets; Trip.com data shows a 60 % growth in inbound travel bookings to Malta, and Malta plans to raise the share of arrivals from outside the EU to 40 % within the next decade.