Singapore Tourism Board and Traveloka renew partnership to attract SE Asian and Australian

The Singapore Tourism Board (STB) and Traveloka signed a Memorandum of Understanding to promote Singapore as a preferred destination for travellers from Indonesia, Malaysia, Thailand, Vietnam and Australia, extending a partnership that began with agreements in April 2019, May 2022 and January 2024. The collaboration will cover co‑branded tactical campaigns, destination storytelling, travel linked to Singapore’s events calendar, and the exchange of aggregated privacy‑safe travel insights, with campaigns aimed at early‑career visitors and families and seasonal promotions aligned to the events calendar, while exploring data‑driven insight and emerging AI tools for storytelling.