Discover Airlines launches new 'We fly for you' brand claim and cabin upgrade

Based on · First reported 2 Oct 2026

Discover Airlines has introduced a new brand claim, 'We fly for you', replacing its five‑year‑old slogan 'Let's discover'. The change is being rolled out with a marketing campaign that begins with the start of the autumn holidays in Hesse and emphasizes passengers, employees and especially the crew. The airline also announced that its 16 Airbus A330 aircraft will be fitted with a new long‑haul cabin called 'Ocean Blue' in the near future.
In addition to the cabin refresh, Discover Airlines plans to expand its long‑haul fleet by adding four Airbus A350‑900 aircraft sourced from Lufthansa, with deliveries expected in mid‑2027. The brand and fleet updates aim to strengthen the airline's market position by highlighting service quality and modernising its product offering.

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