Norwegian Air Shuttle faces lawsuit over World Cup ad featuring Erling Haaland
Based on · First reported
Sources
- Norwegian Air Shuttle published a World Cup‑time advertisement on its Instagram and TikTok accounts that highlighted Erling Haaland’s distinctive physical characteristics and included the slogan “We’ve never looked more Norwegian.”
- Haaland and York Promotions allege the ad used his commercializable personality traits and registered trademarks without permission, prompting the removal of the content after legal action and scheduling a court hearing for October 9, a case expected to influence how athletes’ image rights are applied in corporate social‑media advertising.
- The upcoming hearing will determine the permissible scope of using an athlete’s image in promotional material.
How we use AI · Report an error
In this story
Related stories
- Three Indonesian airports ready for 2026 MotoGP Mandalika event
- Amazon cargo jet overruns Miami runway, five killed
- Flydubai flight from Dubai to Tel Aviv diverted to Tabuk after cockpit stabbing
- GA-ASI and SoftBank complete successful MQ-9B disaster‑relief communications test
- UK to ban extra seat fees for families with children under 14