Discover Airlines launches new brand claim "Wir fliegen für dich"
Based on · First reported
Sources
- Discover Airlines has replaced its five‑year‑old claim "Let's discover" with the new slogan "Wir fliegen für dich" as the autumn holidays begin in Hesse.
- The airline says the change emphasizes personal service and the onboard travel experience, and it will be supported by a marketing campaign running from early October to early November in Frankfurt, Munich, on social media and podcasts.
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