beOnd signs MoU to explore Red Sea Airport links and launches seasonal Malé‑Milan service
beOnd signed a memorandum of understanding with Saudi Arabia's Air Connectivity Programme Executive Committee to explore launching Red Sea International Airport connections to London, Paris, Moscow, Milan, Munich and Zurich, and opened the airport's first nonstop European route with a seasonal twice‑weekly Malé‑Red Sea‑Milan Malpensa service in November 2025.
AVIAREPS was appointed as beOnd's commercial arm across Europe, expanding a 2024 general sales agency partnership in Germany and Switzerland.