Ita Airways names Benedetta Fiorini as Chief Marketing and Communication Officer
Based on · First reported
Sources
- Ita Airways has appointed Benedetta Fiorini as its new Chief Marketing and Communication Officer, reporting directly to CEO and General Manager Joerg Eberhart.
- Fiorini, who holds a degree in Communication Sciences with a focus on business communication and a Master’s in Integrated Business Communication, is tasked with aligning brand positioning, commercial initiatives and corporate communication to strengthen Ita’s premium market standing.
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