JR East launches "Pushing Trip" campaign on Tokaido Shinkansen in October
Based on · First reported
Sources
- JR East Sea will run a "Pushing Trip" promotion from October 2 to November 30, targeting passengers traveling on the Tokaido Shinkansen.
- Riders who complete a speed test and survey on a dedicated website will receive a limited‑design Marker Charm that can be exchanged at the JR Nagoya Station Central Concourse Piyori village, and they can also create a smartphone wallpaper featuring Piyori; participants who answer all three Piyori quizzes correctly become eligible for a draw for an original plate set.
Why it matters
The campaign adds a digital engagement layer to Shinkansen travel, encouraging passenger interaction and potentially boosting ancillary revenue through quiz participation and merchandise draws.
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