Uruguay seeks to broaden Brazilian tourist supply as arrivals rise in early 2026
Based on · First reported
Sources
- Uruguay is looking to diversify its tourist supply for the Brazilian market by targeting more distant destinations, while Brazil remains one of its top two source markets with most visitors coming from Rio Grande do Sul.
- The country welcomed 490,000 Brazilian tourists in 2025, half of whom originated in Rio Grande do Sul, and the first half of 2026 recorded a 4% rise in Brazilian arrivals and an 8.1% increase in total spending to $170 million; Uruguay is promoting rural tourism, wine tourism and new experiences to attract more Brazilian visitors, with airlines such as Azul Linhas Aéreas and Porto Alegre‑Salgado Filho International Airport (POA) mentioned in the context.
Why it matters
Higher Brazilian visitor numbers and spending could boost demand for flights between Brazil and Uruguay, benefiting carriers and airports serving that route.
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