Erling Haaland sues Norwegian Air Shuttle over World Cup marketing image
Based on · First reported
Sources
- Footballer Erling Haaland has filed a lawsuit against Norwegian Air Shuttle, alleging the airline used his likeness in a marketing post that superimposed his ponytail onto an aircraft during the 2026 World Cup, with the caption 'We've never looked more Norwegian'.
- Haaland's legal team says the airline used his image without permission or a financial agreement, and a court‑led video‑planning hearing is set for October 9, reflecting his history of trademarking his name and image to protect his brand.
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