Datalex showcases end‑to‑end multi‑vendor IATA proof of concept
Based on · First reported
Sources
- Datalex and its partners presented a live demonstration of a complete customer lifecycle covering shopping, booking, order servicing, check‑in and flight services.
- The demo highlighted integration of Datalex’s Stellex Order Management with PROS Offer Management, Ink’s Delivery Management System and Sutherland’s Order Accounting System, while the .com UI serviced orders through the direct channel and DLX Pay processed payments for third‑party ancillaries.
Why it matters
The integrated solution illustrates how airlines can streamline multi‑vendor interactions across the purchase journey, potentially improving operational efficiency and ancillary revenue capture.
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