Expedia Unpacks 2027 travel trends with strong search gains in Holbox and Lake Tahoe

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Expedia Group presented its Unpack ’27 event in Mexico City to outline travel trends for 2027, based on a survey of 26,000 adults across 16 countries.
The report highlighted a 45% year‑over‑year rise in Expedia searches for Holbox, Quintana Roo, a 195% surge for Lake Tahoe South, California, a 95% increase for Hyogo, Japan, and a 65% jump for Punta del Este, Uruguay, while Busan, South Korea and Perugia, Italy also featured in the rankings.
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