Peach Aviation wins Good Design Award for brand renewal
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Peach Aviation announced on 15 October that its brand renewal received this year’s Good Design Award, recognizing the combined redesign of customer‑facing elements and service quality improvements.
The airline unveiled a new logo and aircraft design on 31 March, began using the logo on 1 April, refreshed domestic‑terminal counters at Kansai Airport’s second terminal on 1 April and at Narita Airport’s first terminal on 15 April, and introduced its first automatic baggage‑drop machines. Crew and pilots started wearing new uniforms on 1 October, while the new aircraft livery is slated for introduction in spring 2027. A Ministry of Land, Infrastructure, Transport and Tourism survey placed Peach first among ten carriers for on‑time arrivals and departures in September 2025.