Air Canada launches free self‑service travel platform for Canadian SMEs and non‑profits

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Air Canada has introduced Air Canada Embarq, a self‑serve travel management platform aimed at Canadian small and medium‑sized enterprises and non‑profit organisations, with free membership and no minimum travel spend requirement.
The service, part of the Air Canada for Business programme, lets users book directly on aircanada.com using their Aeroplan accounts, automatically linking trips to a company account and offering a reporting hub for travel managers; administrators can view travel status and arrangers can book on behalf of employees, while eligible travellers earn 1.5 times basic Aeroplan points (or 50 % more) on qualifying business trips, excluding Economy Basic fares, and the platform is supported by partners ZS and Traverse powered by ARC.