Tourism Malaysia and AirAsia MOVE launch Oh Sem Malaysia! campaign
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Tourism Malaysia and AirAsia MOVE announced a partnership to launch the Oh Sem Malaysia! campaign aimed at boosting travel across Malaysia.
The partnership will run campaigns and travel promotions encouraging domestic travel and inspiring travellers to explore beyond usual hotspots, using AirAsia MOVE’s digital reach to highlight emerging destinations and drive tourism growth, while supporting local tourism businesses and creating more opportunities for communities; it is expected to boost domestic visitor arrivals during Visit Malaysia 2026–2027, complementing a record 151.6 million visitors in the first half of 2026, a 5.6 percent increase over the same period in 2025, and follows tourism generating RM323.0 billion in gross value added in 2025.
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