Air Canada launches free Embarq platform for Canadian SMEs and nonprofits

Air Canada launched Embarq on 8 October as a free self‑serve business travel platform for Canadian small and medium‑sized enterprises and non‑profit organisations.

The service lets employees book Air Canada flights through aircanada.com using their Aeroplan accounts, earning 50 percent more Aeroplan points on eligible bookings, while companies can track trips, view activity reports and receive discounts on eligible fares; travel agencies with existing corporate agreements cannot enrol, and the platform is not intended to replace traditional travel management companies for larger corporates.

Air Canada’s release names consulting firm ZS and platform provider Traverse, which uses ARC technology, as technology partners, and ARC indicates that future updates will allow companies to use corporate payment methods and apply travel policies to direct bookings.