Air Canada launches Embarq self‑serve business travel platform for SMEs
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Air Canada launched Embarq on 8 October as a free self‑serve business travel platform for Canadian small‑ and medium‑size enterprises and nonprofits, and Airlines Reporting Corporation announced that its newly acquired Traverse supports direct booking on Embarq the same day.
The release names consulting firm ZS as a second technology partner for Embarq, which lets employees book Air Canada flights on aircanada.com using Aeroplan accounts and earn 50 percent more Aeroplan points on eligible bookings, while companies receive discounts on eligible fares and can track trips in the portal; travel agencies and firms already holding a corporate agreement with Air Canada cannot enrol, and the platform is intended for companies below the corporate deal threshold rather than replacing TMCs for large corporates.