East-East Stay Shinjuku reopens after renovation with fewer, larger rooms
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East-East Stay Shinjuku was renovated and reopened on 29 September, reducing the number of rooms from 179 to 120 and expanding the average room size to about 25 square metres, roughly 1.5 times larger than before, with each room now able to accommodate up to four guests.
The redesign was led by the creative studio 乃村工藝, with designers 齋藤潤一 and 藤中康平 directing the spatial layout, while interior signage by 野村一声 reflects the concept "逸脱と整然のゆらぎ" and the exterior evokes historic movie theatre entrances; a permanent patch‑making booth in the lobby offers first‑edition patches made with jazz cafe DUG.