Marriott launches AI‑driven Nightly Upgrade Awards with centralized ranking and limited
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Marriott’s Nightly Upgrade Awards are now processed in advance of a stay and managed centrally by the chain, and the program no longer requires hotels to upgrade elite members to suites or promises the best available room including suites.
The system uses internal upgrade rankings published in May 2025 that give each hotel an ordered list of arriving guests with a score recommending whom to upgrade, and the automated rollout described as an AI upgrade system can process upgrades before arrival while hotels retain control over which room categories participate and how much inventory is released based on expected sell‑through.
A member of the Marriott Bonvoy Insiders Facebook group reported seeing their position in the upgrade line and receiving a notification a day before arrival if an upgrade cleared, and a Reddit discussion from October 2023 noted that Marriott already ranks guests but properties treat the list as guidance.