Heathrow expands Adobe partnership to deploy agentic AI for passenger experience
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Heathrow Airport has extended its partnership with Adobe to deploy agentic AI and customer experience orchestration technology as part of its digital transformation, with the airport’s website to be powered by Adobe CX Enterprise.
Heathrow’s Head of Digital, Stephen Glenfield, said the collaboration will enable deeper, more meaningful passenger relationships, while Adobe’s VP for the region, Nathan Hancock, said it will personalise relationships and keep airport content visible and accurate in AI‑powered search.
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