Heathrow Airport to use Adobe AI platform for website content

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Heathrow Airport announced a partnership with Adobe to embed Adobe’s AI and customer experience orchestration technology into the airport’s website, which will be powered by Adobe CX Enterprise, an end‑to‑end agentic AI system.
The Adobe CX Enterprise suite, including Adobe Experience Manager and Adobe Brand Visibility, will deliver personalised, dynamic content and optimise the site for AI platforms such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity AI.