Google survey finds most travelers prefer limited AI assistance in booking

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Google survey finds most travelers prefer limited AI assistance in booking
Image: turizmgunlugu.com

A Google Travel Survey shows that 74% of travelers want AI to present between one and fifteen options, while only 8% want AI to manage the entire reservation process, and 90% enjoy planning their trips themselves. Travelers who use AI interact with twice as many touchpoints as those who do not use AI.

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