Bank of America maintains Apple buy rating as Meta’s Muse gains commerce access
Based on · First reported
Sources
- Bank of America kept a Buy rating and a $370 price target on Apple, noting the shares slipped about 2% after the note was released.
- The analyst highlighted that Meta’s Muse assistant has secured integration with commerce services from Shopify, Expedia and PayPal, while Amazon has moved to block the assistant, and warned that Apple’s AI capabilities represent a competitive vulnerability that could erode App Store economics, with no meaningful revenue from Muse expected before 2028.
Why it matters
The development may pressure Apple’s App Store revenue model and underscores the need for airlines and travel sellers to monitor emerging AI-driven commerce platforms.
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