Ita Airways names Benedetta Fiorini as new Chief Marketing Officer
Based on · First reported
Sources
- Ita Airways announced the appointment of Benedetta Fiorini as its Chief Marketing Officer, reporting directly to CEO and General Manager Joerg Eberhart.
- Fiorini holds a degree in Communication Sciences from the University of Modena and Reggio Emilia and a Master’s in Integrated Business Communication, bringing experience in strategic communication, institutional relations and public relations, and her hiring is intended to support Ita Airways’ aim of elevating its premium brand positioning in national and international markets.
Why it matters
The new CMO’s expertise is expected to strengthen Ita Airways’ marketing strategy as it seeks to enhance its premium brand profile across markets.
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