SAS launches "Scandinavian as Standard" campaign for 80th anniversary
Based on · First reported
Sources
- Scandinavian Airlines (SAS) marked its 80th anniversary with a new campaign titled "Scandinavian as Standard" that promotes the idea that the world needs more Scandinavia.
- The campaign highlights the values, perspectives and mindset that have made Scandinavia internationally admired, linking those qualities—such as curiosity, confidence and collaboration—to the airline’s history and identity over the past eight decades.
Why it matters
By tying its brand to regional cultural values, SAS aims to differentiate itself in the market and reinforce its heritage with customers.
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