Erling Haaland sues Norwegian Air Shuttle over 2026 World Cup ponytail
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- Footballer Erling Haaland has filed a lawsuit against Norwegian Air Shuttle in Oslo County Court, claiming the airline used his identity without permission in a 2026 World Cup promotion.
- The suit alleges that Norwegian Air attached an image of Haaland’s ponytail to a photo of a Norwegian jet to promote routes to the United States during last summer’s World Cup, violating marketing laws, while the airline says the post was a spontaneous social‑media cheer for the national team, expressed surprise at the claim and has removed the ponytail image from its material.
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