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Alaska and Hawaiian Airlines unveil Aurora, Leihōkū premium experiences

Alaska Airlines and Hawaiian Airlines announced the launch of two new premium products, Aurora and Leihōkū, along with a Premium Reserve cabin. The initial rollout of these offerings is scheduled for 2028.

Alaska Airlines and Hawaiian Airlines are introducing two new premium experiences named Aurora and Leihōkū.1 The airlines are also adding a new Premium Reserve cabin.1 The first deployments of the new premium experiences and cabin are planned for 2028.1

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