Air China launches direct Beijing‑Zagreb service, boosting Chinese tourism to Croatia
Air China's new direct flight between Beijing and Zagreb has been operating for a few weeks, and the route has already generated a 7% rise in arrivals and an 8% increase in overnight stays by Chinese visitors to Zagreb in September compared with the same month last year.1
Zagreb officials are promoting the city as a year‑round European destination, highlighting its blend of Central European tradition and Mediterranean lifestyle, and are marketing its events and culinary scene in major Chinese outbound travel hubs such as Beijing and Shanghai, including a showcase at the Shanghai International Light Festival from 17 September to 16 October.1