Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner
Raymond Lifestyle has named Publicis Groupe India as its first integrated marketing partner, covering creative, media, performance marketing, customer relationship management, digital, reputation and technology capabilities.1
The mandate spans Raymond Lifestyle's portfolio, including The Raymond Masterbrand, ColorPlus, Park Avenue, Parx and Ethnix by Raymond, and is intended to support the company's next phase of growth by combining Publicis Groupe's creative, media, data, technology and commerce expertise.1