Discover Airlines launches "We fly for you" slogan and passenger‑focused campaign
Discover Airlines introduced a new brand slogan, "We fly for you", replacing its previous "Let's discover" tagline after five years, and launched a campaign that puts passengers and crew at the centre of its advertising.1
The campaign emphasizes personal service, quality and the people behind travel, while the airline’s Net Promoter Score has stayed above 55 for years, and it will fit its Airbus A330 fleet with a new cabin design starting in 2027.1