Discover Airlines launches new brand claim "Wir fliegen für dich"
Discover Airlines has replaced its five‑year‑old claim "Let's discover" with the new slogan "Wir fliegen für dich" as the autumn holidays begin in Hesse.1
The airline says the change emphasizes personal service and the onboard travel experience, and it will be supported by a marketing campaign running from early October to early November in Frankfurt, Munich, on social media and podcasts.1