Istanbul hotel occupancy hits 76.6% in August but profitability falls
The Turkish Hoteliers Association (TÜROB) held its monthly report meeting in Istanbul where President Müberra Eresin noted that hotel occupancy reached 76.56% in August, surpassing the previous year’s levels.1
Despite the strong occupancy, Eresin said the sector’s main challenge is declining profitability as costs rise, with the average room price falling from 103.68 euros in 2025 to 97.5 euros in 2026 after an August average of 103.82 euros, according to STR‑COSTAR data.1