Ita Airways names Benedetta Fiorini as Chief Marketing and Communication Officer
Ita Airways has appointed Benedetta Fiorini as its new Chief Marketing and Communication Officer, reporting directly to CEO and General Manager Joerg Eberhart.1
Fiorini, who holds a degree in Communication Sciences with a focus on business communication and a Master’s in Integrated Business Communication, is tasked with aligning brand positioning, commercial initiatives and corporate communication to strengthen Ita’s premium market standing.1